The Base Price field is used to store the normal retail selling price of the item. Unless an item is marked On Sale or a lower price is available through a valid Price Table, the Base Price is used when the item is entered on a Sales Transaction.
Note: The Base Price should always be the highest price at which the item is sold. The default settings for the Base Price is a 50% profit margin (or 100% markup) from Average Cost.
See:
Inventory Database - Main Screen - Selling Prices
Inventory Database - Main Screen Fields